The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice the author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. City branding theory and cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments this book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium. The city branding phenomenon is captured in city branding theory and cases palgrave macmillan 2010 through a blend of solid theoretical and conceptual underpinning together with relevant real life cases edited by dr keith dinnie there are contributions from several international place branding experts
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